When totuma grows up, we want to be a multidisciplinary collective of designers, writers, artist, photographers, filmmakers, architects, programers, carpenters, mathematicians, chefs, magicians and porn actors. We just celebrate our 14th birthday ( we're hitting professional puberty very soon) and in our adolescent naiveness we like to think that we have created at least a couple of memorable audiovisual designs for our Latin American market. Nevertheless we still have a lot of time and space to continue growing and to became someday what we want to be...
"THE MAN WHO COUNTED" or as Cristina calls him
"A BEAUTIFUL MIND"
DESIGN IS = beauty + technology.
Every time a project has a technical or mathematical challenge of any aspect (pixels, bites, ratios, fields, formats, frames drop frames, cables, electricity, plumbing, excel, ones and zeroes, etc, etc, etc.) Vladimir will be the first in cracking it up and solve it. In the process, he must consume an alarming amount of cigarettes (currently electronics, fortunately )
THE MAN BEHIND THE CAMERA
Juan aims at creating genuine and visually compelling stories. He specializes in the production and direction of TV commercials, Music Videos and Corporate Videos, as well as Documentaries and Live Concert Direction.
Since he's not revolutionary nor charismatic... he must be an
INTELLECTUAL LEADER
DESIGN IS = the process of transforming an idea into a (memorable and pregnant) image.
It doesn't happen as much as we like, but usually when we have an idea in Totuma ( good or bad) Hubert is the responsible of planting the original seed. Fortunately Vladimir and Cristina are capable of interpreting his doodles (in recycled napkins always ) and bring some of those ideas to life.
EVERYTHING CAN BE REDESIGNED.
DESIGN IS = beauty, pure and simple aesthetic pleasure.
If by any change you ever saw something designed by Totuma and thought it was nice, there's a 99% of possibilities that Cristina was responsible for it, either because she designed it herself or because she tormented some other poor designer ( always with love) to achieve that result.