LIFETIME.CAMPAÑA CANCER DE SENO

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For the last few months we have been working like crazies on this Breast Cancer awareness campaign for LIFETIME Latin America. It has been an intense journey, full of strong emotions and feelings.

We only hope our little campaign contributes somehow to educate and create awareness on the overwhelming statistics: 1 in 8 women will be diagnosed with Breast Cancer over their lifetime.

Please take care of yourself, make monthly breast self-exams to help you be familiar with how your breasts look and feel, so you can alert your healthcare profesional if there are any changes. Early detection is key.

Dedicated, with love, to all those whose lives have been touched by cancer, specially to our personal heroines:

Gladys Redondo de Reinfeld (mamá), Gabi Valladares, Annie Reinfeld, Laura Velazquez, Carmen E. Montcourt, Gabriela Enis.


2016.Cannes lions
Premio: Bronce
Categoría: Health & wellness - film craft: art direction
Proyecto: Campaña cancer de seno
Cliente: Lifetime
Inscrito por: Totuma communications & design

2016.Promaxbda
Premio: Oro
Categoría: Channel holiday/special event campaign
Proyecto: Campaña cancer de seno
Cliente: Lifetime
Inscrito por: Lifetime latin america

2016.Promaxbda
Premio: Plata
Categoría: Art direction and design/general channel image spo
Proyecto: Campaña cancer de seno
Cliente: Lifetime
Inscrito por: Lifetime latin america

2016.Promaxbda
Premio: Bronce
Categoría: Art direction and design/public service announceme
Proyecto: Campaña cancer de seno
Cliente: Lifetime
Inscrito por: Lifetime latin america

Dirección Creativa
Hubert Reinfeld

Dirección De Arte
Vladimir Mihalkov
Cristina Brieno

Productor
Vladimir Mihalkov
Hubert Reinfeld

Dirección Creativa (lifetime)
Pedro Gonzalez

Dirección Marketing (lifetime)
Nathalie Alvarez

Copy
Hubert Reinfeld
Lucy De Freitas

Live Action Direction
Vladimir Mihalkov
Hubert Reinfeld
Juan Pablo Enis

Director De Fotografía
Juan Carlos Castillo

Edición Y Colorización
Vladimir Mihalkov

Diseño Gráfico
Cristina Briceno
Alejandro Ocando

Animación
Alejandro Ocando

Composición
Alejandro Ocando
Vladimir Mihalkov

Vfx
Marcial Gonzalez

Timelapse Adicional
Leo Reinfeld

Talentos
Ashley Hernandez
Lucy De Freitas
Gernesha Lundy

Making Of
Ashley Hernandez

Operador Drone
Vladimir Mihalkov

Diseño De Sonido Y Mezcla
Estudio Pararrayos

Original Music
L. Boccherini: Musica
Notturna Delle Strade Di Madrid

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